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Navigating the journey to true family wealth

By definition, we believe responsible and responsive wealth management must be highly personal. The outcomes we help our clients achieve are the result of close relationships based on trust, respect, and collaboration.

Each member of our team shares the desire to go above and beyond expectations. VERITY is high tech and high touch. We never want technology to replace personal contact. Instead, we leverage technology to the extent, and at the pace, you are comfortable. In an industry that frequently feels all too impersonal, we want to be known for our genuine warmth and caring spirit. Our leadership sets this standard and our team strives to model it.

Will Hullinger, CFP® Photo
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Will Hullinger, CFP®

Founder

WILL@VERITYWP.com


I partner with families who seek to grow, preserve, and transfer wealth from one generation to the next. My career has spanned nearly two decades, consisting of a broad set of experiences I leverage to create value for my clients. After early opportunities in technology, business valuation, and litigation support, my career in financial services began in 2006 at a Detroit-Area hedge fund. As a part of my role, I helped guide clients through the discomforts of the 2008-2009 financial crisis. From there, I became Chief Operating Officer of a Registered Investment Advisor serving ultra high net worth families and institutions.

Desiring to work even more closely with clients, I transitioned into the role of wealth advisor as a way to help simplify their complicated financial lives. In 2016, I became a CERTIFIED FINANCIAL PLANNER™ professional continuing my commitment to act as a fiduciary. Today, I provide comprehensive and holistic wealth management spanning from traditional financial planning and investment management to coordinated and collaborative professional-team leadership. The partnership approach I use leverages experts to drive maximum impact for the client.



Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the CFP® certification mark, the CERTIFIED FINANCIAL PLANNER™ certification mark, and the CFP® certification mark (with plaque design) logo in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.